The deal creates Spain's leading talent management and content marketing group with guaranteed performance in the sports and entertainment industry.
- Allowing You First Sports to enhance its capabilities in creativity, production, distribution, measurement and data, with exclusive, direct and immediate access to more than a thousand talents in sport, esports, film, television and digital creation.
- Strengthens You First Sports position in the entertainment sector and expands its portfolio with new talent, offering strong expertise in the management, development, promotion and monetisation of its clients' careers.
- The deal contributes to the strategic objectives of the Spanish multinational - present in 12 countries and 4 continents - based on the growth of its client portfolio and commitment to provide greater added value to the talents and brands that it partners with.
You First Sports (YFS), the Spanish sports and entertainment multinational for brands and talent, has completed the acquisition of The Influencer Group (TIG). The deal allows You First Sports to become the leading content marketing group in Spain with guaranteed performance and exclusive, direct and immediate access to more than 1,000 talents in sports, esports, film, television and digital creation.
With this acquisition, the company strengthens its position in the entertainment sector and enhances its capabilities in creativity, production, distribution, measurement and data of content, reinforcing its digital commitment and providing solutions that are both effective and measurable for brand communications.
The integration of The Influencer Group also means the incorporation into the You First talent portfolio of such outstanding profiles as Cristina Pedroche, Lorena Castell, Jorge Cremades, Susi Caramelo, Marta Riumbau, Dani Mateo and Marta Torné, with an audience of more than 50 million on social media. These talents now combine with other big names in sport, esports and/or entertainment that are represented by You First Sports and that include Ja Morant, Willy Hernangómez, Fabián Ruiz, Mariano Díaz, Julio Maldonado "Maldini", Míster Chip, Ona Carbonell, ElmiilloR and Rubik, amongst others.
This deal is in line with the strategic objectives of the Spanish multinational - present in 12 countries and 4 continents - based on the growth of its client portfolio, the professionalisation of the sector it operates in and the improvement of its capabilities to provide greater added value to talents and brands.
You First Sports, founded in 2002 and ranked 19th in the Forbes list of the ‘World’s Most Valuable Sport Agencies 2020’, brings strong expertise in the management, development, promotion and monetisation of its clients' careers, as well as an extensive international network of 21 offices in 12 countries and proven experience in the provision of legal, financial and communication services, amongst other areas. In addition to its proven effectiveness in branded content and influencer marketing, You First Sports now has the ability to provide accurate measurement and guaranteed results that deliver an assured ROI. The company already has a powerful production capacity with its own audiovisual production company and a distribution network that partners with new digital channels to provide a high level of support to clients.
"The acquisition of The Influencer Group allows us to lead the influencer and content marketing sector in the field of sports and entertainment in Spain. Our goal is to continue professionalising this sector and improve our capabilities for both brands and talent. We are adding to the Group teams with highly qualified people from different fields, and who all share the same vision of growth."David Brabender, Managing Director, You First Marketing
"Thanks to our new partner, we will be able to focus further on content marketing, creativity and performance and subsequently enhance our unique service for advertisers. In addition, our digital talent and entertainment divisions - led by María Vega and María Acosta, under the direction of our new partner - will be able to offer our unique service to advertisers."Javier Sabata, Managing Director, The Influencer Group