You First continues to expand its diversification and international presence by joining forces with MOTHERSHIP, Germany's leading agency specializing in video game and digital entertainment marketing. 

MOTHERSHIP was founded in 2013 by Christian Hofbauer and Stefan Hinz and became an industry leader with headquarters in Cologne, additional offices in Berlin and Munich, and a team of more than 20 highly skilled professionals.

For You First, this step highlights its commitment to continue to execute its strategy in Europe, in a rising gaming sector where there are many growth opportunities for both parties.